MBA in Marketing Management: Course, Admission, Fees, Eligibility, Syllabus, Jobs Salary

MBA in Marketing Management: Course, Admission, Fees, Eligibility, Syllabus, Jobs Salary

MBA in Marketing Management: The MBA in Marketing Management is a two-year graduation course. It is one of the most selected courses in the field of Marketing. Students learn advanced Marketing concepts such as digital marketing, consumer behavior, advertising, and other aspects of the platform. Those who have a deep interest in the industry and who have just graduated from a well-known university may choose to take courses. It is one of the special features of MBA degree.

The MBA in marketing opens many doors of opportunity for students looking for a job, provision, and e-commerce field. MBA in Logistics is a 2-year program that equips students with management skills in terms of remittances and administration. Graduates who qualify for any discipline may apply for this course. The average tuition fee in India varies between INR 90, 000 and 2 lacs per year, depending on student skills and institutional reputation. After graduating successfully, graduates are employed by a variety of organizations such as Logistic / Distribution Manager, Supply Manager, Purchasing / Purchasing Manager, Store Manager, among other profiles in the transportation sector. The entry fee for those positions can range from INR 4, 00,000 to 7, 50,000.

MBA in Marketing Management

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MBA in Marketing Management Overview



Degree Name

MBA in Marketing Management

Degree Type


Degree Duration

2 years

Entrance Exams


Eligibility Criteria

Graduation in any discipline with 50% marks

Admission process

Entrance Exam

Fees for the entire duration

Rs. 3 lakh - Rs 10 Lakh

Average Salary

Rs. 2 lakh - Rs 8 Lakh

Job profiles

Sales Manager, Product Managers, Brand Manager, Marketing Executive, Digital Marketing Executive

Top recruiters

NTPC, Citibank, ITC, Vodafone, Larsen & Toubro, Nestle, Flipkart, Microsoft, Amazon, Wipro

MBA in Marketing Management Eligibility Criteria

Students from different backgrounds can choose to study for an MBA in Marketing Management. To pursue an MBA in Marketing Management, an aspiring student must have a bachelor's degree such as BA, BBA, and similarly a total of 50% marks from a recognized university. Once a student has met the eligibility criteria, he or she must write the entrance examinations such as CAT, CMAT, IIFT, XAT, SNAP and other important examinations. Once a person has completed the test, they may be required to appear in a written test and a personal interview.

MBA in Marketing Management Admission Procedure

Obtaining an MBA degree in the Marketing Management degree program is easy. Students who expect the same should appear in the entrance exams such as CAT, CMAT, IIFT, XAT and more. Students on the shortlist must appear to be assessed and do Personal Interview PI at other colleges as part of the process. The step-by-step reception for details is outlined below:
1. In particular, a person wishing to stand for election must register after passing the eligibility criteria for college / university.
2. After you meet the eligibility criteria, you need to appear to be logged in.
3. Universities provide students who qualify for entrance examinations.

Top Entrance Exams for MBA Marketing Management






MBA Marketing Management Skills Required

No matter what subject you may be looking for, you can look forward to it. There is a set of specific skills you must have in order to be successful in the industry. A student wishing to opt for a postgraduate MBA course in Marketing Management must have business skills, leadership qualities, and a never-ending interest in the field of marketing. Below are some of the key skills to pursue an MBA in Marketing Management.

Entrepreneurial Skills

Critical Approach

Communication Skills

Understand Customer Psychology

Leadership Quality

Strategic Thinking

Ability to understand different ideas

Team Work

MBA in Marketing Management Syllabus

Semester 1

Financial Management

Managerial Economics

Operational Research and Statistical Analysis

Business Environment

Marketing Management

Financial and Cost Accounting

Management Concepts


Marketing Research

Consumer Behaviour

Computer Applications-I

Sales Management

Accounting for Managerial Decisions

Rural and Agricultural Marketing 

Advertising Management

Semester  3



Service Marketing

Customer Relationship Management

Entrepreneurship Management

Product and Brand Management

International Business


Semester 4

Computer Applications-II

Industrial Marketing

Total Quality Management

Strategic Management

Supply Chain Management and Logistics

Management Information System 

Marketing of Non-Profit Organization

Project Work

Career options after MBA in Marketing Management

There are a variety of job opportunities available to postgraduate students who have completed their MBA in Marketing Management. They can serve as Sales Manager, Digital Marketing Manager, Digital Marketing Executive, Marketing Manager and a number of job profiles available to these people. There are job opportunities for these candidates in almost every field as technology advances and marketing becomes an integral part of you. Not only nationally but they can also find amazing opportunities globally.
List of popular career options after completing an MBA in Marketing Management
Sales Manager - Sales Manager is the one who leads the sales team. You are responsible for developing sales plans, marketing analysis, training and directing a team of traders to operate and achieve monthly goals.
Digital Marketing Executive - Digital Marketing Officer is responsible for developing new online marketing campaigns and providing similar content. Their role is to look at online marketing strategies and do the same on their online platforms and business websites.
Marketing Analyst - As a marketing analyst, one needs to track advertising costs, analyze customer behavior, do research on market conditions and conditions and must act with the greatest benefit of the business.
Brand Manager - Product managers are responsible for creating the best product image. They do research to bring about change and apply new product techniques to transform the product image.

List of Top Companies

Larsen & Toubro

Expected salary after MBA in Marketing Management

Level of Experience

Average Salary (per annum)

0 - 1 year

Rs. 2 - 3 Lakh

1 - 3 years

Rs. 4 - 5 Lakh

Above 5 years

Rs. 7 - 8 Lakh

List of Top 10 MBA Colleges in India offering Marketing Management specialisation

Name of the Institute

Fee for the entire duration

JBIMS Mumbai

Rs. 153,000

School of Business, University of Petroleum and Energy Studies, Dehradun


School of Management, Dr DY Patil University, Navi Mumbai

Rs. 840,000

KJ Somaiya SIMSR

Rs. 287,445

Welingkar Mumbai

Rs. 159,765


Rs. 845,000

Institute of Management Studies, Devi Ahilya University, Indore

Rs. 127,200

Prestige Institute of Management and Research, Indore

Rs. 236,000

Top Private MBA in Marketing Management Colleges in India


Fee Structure (Entire Course)

School of Management, Dr DY Patil University, Navi Mumbai

Rs. 840,000

KJ Somaiya SIMSR - K J Somaiya Institute of Management

Rs. 287,445

Welingkar Mumbai - Prin LN Welingkar Institute of Management Development and Research

Rs. 159,765

BIMM Pune - Balaji Institute of Modern Management

Rs. 845,000


Rs. 750,000

Prestige Institute of Management and Research, Indore

Rs. 236,000

Sharda University, Greater Noida

Rs. 543,634

GD Goenka School of Management, Gurgaon

Rs. 675,000

Guru Nanak Institute of Management Studies, Mumbai

Top government colleges of MBA Marketing Management in India


Fee Structure (Entire course)

JBIMS Mumbai - Jamnalal Bajaj Institute of Management Studies

Rs. 153,000

North Eastern Hill University, Tura Campus, Shillong



Rs. 153,000

Institute of Management Studies, Devi Ahilya University, Indore

Rs. 127,200